Founder Jerome Davenport grew up in rural Western Australia. During his studies of live theatre production, the skills he learned and adopted empowered him to turn any medium into a canvas. 

Unfazed being born part colour blind, Jerome developed his talent becoming one of Australia’s top artists, painting his colourful interpretation of life on blank walls around the world. 

Shortly after arriving in the UK in 2017, Jerome crosses paths with Alex Harvey, a producer living in East London who thrives off connecting and collaborating with talented people. 

Alex becomes Jerome’s manager as a side hustle, slowly making their mark on East London, with murals on The Tiger [Homerton] and the Lord Morpeth [Bow] which are still there today, while also participating in street art festivals across Europe and North America. 

On a brief return to Australia, Jerome met up with an old mate, Will Clark, a project manager by trade who’d grown up all over the world, with an immense passion for street art and the history behind the scene which had a big influence on his clothing label, Footprince. 

Will, Jerome and Alex naturally became a trio. The brand was launched from Perth and London with a united belief; to defy boring. 

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